A well-established dance school growing through word of mouth, with no digital presence to help new students find it.
Arts & Entertainment
Danzarte Studio Pro
Danzarte Studio Pro — Content Strategy, social media management and local SEO for a dance school in Italy. Turning local reputation into online visibility and new enquiries.
Ongoing · Italy
Context
Danzarte Studio Pro is a dance and performing arts school near Milan, Italy, with a loyal community and a strong local reputation. But most new students came through word of mouth, while its limited online presence made it difficult for others to discover the school, understand its offer and get in touch.
Approach
01 — Brand Direction & Social Strategy Developed a visual direction and communication strategy to reflect the school's artistic identity, then established a clear social media strategy and editorial line. 02 — Content Speaking Target Audience Language Edited and managed social content around the school's classes, community, events to bring the experience beyond the studio walls - focus on target audience needs. 03 — Local Visibility & Social Proof Set up and optimised the Google Business Profile and encouraged reviews from existing and returning families to turn years of trust into visible proof.
Impact
Business Impact: +67% new enrolments year over year +53% revenue growth year over year IG Impact: 10.12% engagement rate, +4.42% vs industry average 4,700+ Instagram followers grown organically from scratch 111,000+ people reached in 2 months, about 23× the follower base 1M+ Reel views, expanding the school's reach Google Business Profile Impact: +752 Google Business Profile interactions over 6 months
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