Ralph had the experience and the credibility. He needed a way to turn his personal account into a booking channel— keeping his voice and personality.
Outdoor Sports & Adventure
Surf Trip Host
Ralph — Personal brand strategy, content planning and social media management for a surf trip host. Turning 30+ years of surf and travel experience into fully booked boat charters.
2 months · Indonesia
Context
An experienced surfer and traveller, Ralph wanted to launch a new chapter as a surf trip host in Indonesia. His Instagram was a personal space for sharing memories, not a commercial tool. He needed to attract the right guests without compromising his values, surf culture, or turning into an influencer.
Approach
01 — Positioning Defined Ralph's personal story, core values and message, connecting his experience and personality with what potential guests were looking for. 02 — Content Strategy Built a sales-focused content approach around his natural voice, using inviting storytelling based on target audience needs and geo features.
Impact
Business Impact: 0 → 12 guests booked in the first 2 months $45,000 in gross bookings IG Impact: 24% of Instagram inquiries became bookings 6× profile visits 2.7× average views per post 3× more comments, 12× more shares per post +8.7% followers: modest audience growth that still produced bookings
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